ATLANTA — Buoyed by a recently announced partnership with a hotel developer, Hotel Equities is seeing major opportunities in the luxury and upper-upscale segments as it looks for its next acquisition moves.
Brad Rahinsky, president and CEO of Hotel Equities, announced the new partnership with Arkansas-based Pinnacle Hotel Group during the recent Hunter Hotel Investment Conference. In an interview, he described Pinnacle as being in “absolute lock-step alignment" with Hotel Equities when it comes to vision, culture and prioritizing business decisions.
The majority of Pinnacle's portfolio includes select-service Hilton or Marriott hotels, mostly located in the Midwest, Rahinsky said. The company is interested in growing in the full-service and upper-upscale hotel segments.
“Our partnership creates a couple of things for them,” Rahinsky said. “One is scale with the efficiencies that our platform provides operationally that allows them to now take their developer hat and look at different markets, different regions within the country that historically they would have been a little bit adverse to take a look at because of their ability to effectively operate those. That goes away for them overnight with this partnership."
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