ATLANTA, GA – March 19, 2025 – Hotel owner, operator and developer, Hotel Equities (“HE”), announced today a strategic partnership with well-respected, Arkansas-based Pinnacle Hotel Group. Pinnacle’s current hotel portfolio and its robust development pipeline will be integrated into Hotel Equities’ management platform effective May 1st and includes properties from globally recognized brands Marriott, Hilton, and IHG. This partnership builds on an existing relationship, as HE already manages the recently opened AC Hotel by Marriott Kansas City Downtown, of which Pinnacle is an owner. With additional hotels in Pinnacle’s development pipeline, the collaboration further strengthens both companies' growth and expansion efforts.
HE continues to be focused on aligning with best-in-class ownership groups to drive performance, enhance guest experiences, and optimize operational efficiencies through the added corporate support and resources.
“Our team is honored to welcome Pinnacle to the HE family,” said Brad Rahinsky, President & CEO of HE. “We’ve had the privilege of witnessing Pinnacle’s leadership firsthand through our collaborations over recent years, and their track record speaks for itself. With a foundation of trust, shared values, and a unified vision for long-term success, we look forward to strengthening this relationship and achieving great things together.”
Pinnacle Hotel Group, led by Principals Chet Patel, Rocky Govind, Shawn Govind, and Nayan Nagin, has built a strong reputation for developing and operating high-performing hotels in key markets. As the company has continued to grow, Pinnacle recognized the need for a management partner with the scale, resources, and expertise to support its expanding portfolio while also creating greater career opportunities for its team members.
“When selecting a management partner, it was essential to align with a company that not only shares our passion for hospitality but also has the ability to support our long-term growth,” said Chet Patel, Principal of Pinnacle Hotel Group. “Hotel Equities offers a scalable future and we’re confident this partnership will drive meaningful results for our hotels, associates, and guests while also creating new opportunities for our team members to grow their careers.”
The transition process began with an initial town hall meeting that occurred last week, providing associates with an open and transparent forum for Q&A and dialogue. This important first step is critical, according to the HE team, to create a positive first impression that sets the stage for long-term success, and to ensure clear communication and alignment before the official transition takes place on May 1st.
Al Smith, HE’s President of Hotel Operations, reinforced HE’s commitment to sustaining excellence across Pinnacle’s portfolio. “We take great pride in exceeding expectations - both for our guests and for our ownership partners. We are eager to bring our support, proven strategies and added resources to Pinnacle’s hotels, ensuring they achieve peak performance and deliver exceptional hospitality.”
HE’s continued expansion through strategic partnerships is a testament to its disciplined growth strategy.
“This partnership is another example of HE growing smart with the right partners,” said Joe Reardon, HE’s Chief Development Officer. “We are selective about who we align with and Pinnacle’s strong acumen in developing hotels and their vision for the future is representative of the type of engaged, forward-thinking owner partners we seek. Together, we will drive sustainable growth and long-term success.”
With a portfolio that includes some of the industry’s most recognizable brands, Pinnacle’s integration into the HE platform further strengthens HE’s portfolio of best-in-class hotels. Learn more about Hotel Equities by visiting www.hotelequities.com.
About Hotel Equities:
Hotel Equities (HE) is an award-winning full-scale hotel ownership, management, and development firm with a portfolio of approximately 300 hotels, resorts and outdoor hospitality destinations throughout the United States, Canada, the Caribbean, and Latin America. Fred Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. For more information on Hotel Equities, visit hotelequities.com.
About Pinnacle Hotel Group:
Pinnacle Hotel Group, an Arkansas-based hospitality company, has been shaping the industry for over 30 years through strategic hotel development and expansion. With a portfolio of properties in Arkansas and the surrounding states, the company focuses on developing high-quality hotels that cater to evolving market demands. Pinnacle specializes in developing hotels across select-service and full-service segments, leveraging its deep expertise in branding and market positioning . By fostering strong community partnerships and identifying prime locations for prospective hotel projects, the company continues to drive growth in the hospitality sector. To learn more about Pinnacle Hotel Group, visit phghotels.com.
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MEDIA CONTACT:
Sommer L. Shiver
Vice President of Branding & Communications
sshiver@hotelequities.com
