Company History

Translating Values into Action

When athletes join a sports team, they receive a uniform. Wearing the team colors, the athlete represents a unified whole. When an individual joins the Hotel Equities' team, they are given a pocket-size Commitment Card listing our value statements. The card is a daily reminder of Hotel Equities' values, vision, mission and strategy.

The team metaphor is no accident. According to Hotel Equities' President and CEO Fred Cerrone:

"We view Hotel Equities as a true team where everyone has an important position, along with the opportunity to contribute to our collective success. We count on our associates to play their best at all times and are willing to guide and support them along the way. We believe in our vision and mission. They form the foundation of our relationships as team members and help establish our attitudes toward our guests."

The following principles form the basis of Hotel Equities' values, vision, mission and strategy.

Chaplaincy Program

Hotel Equities further demonstrates concern for associates’ welfare through our Chaplaincy Program. This interdenominational program is an integral component of our corporate culture. Our Chaplain builds relationships and improves communication by actively listening to associates. By supplying this extra support, Hotel Equities enables associates to achieve their personal and professional best.

Associate Incentives

Every Hotel Equities' associate has the opportunity to receive monthly bonuses based on work performance and attention to our three key stakeholders. These bonuses serve not only as incentives, but as goal-setting guidelines.

Hotel Equities also stresses the importance of a balanced lifestyle to its associates. After five years, our general managers are awarded a 90-day paid sabbatical. We understand the demands of hospitality management. Therefore, we reward pivotal team members for loyal service. The sabbatical program is so innovative, The American Hotel Foundation selected it from among 3,500 entries as a “Best Practice Champion.”

At Hotel Equities, every guest interaction is an opportunity to make an impact on a traveler’s life. Our reputation is on the line whenever guests enter the lobby of a Hotel Equities' hotel. A stay with us should prepare them for whatever the new day will bring.

Vision

A legendary lodging company making a distinct difference in people's lives.

Mission

To be an extraordinary lodging company that operates "best in class" hotels by exceeding the expectations of our key stakeholders.

Strategy

To provide an EPIC journey for our key stakeholders by doing everything with:

• Excellence
• Passion
• Integrity
• Committment

At Hotel Equities, concepts like "Excellence," "Passion," "Integrity," and "Commitment" aren't just words, they're action statements.  Excellence is found in sparkling clean surroundings and well-rested guests.  Passion is expressed through enthusiastic, knowledgeable associates.  Integrity is evident in independent study "score card" reports rating guest satisfaction.  Commitment is experience whenever we go the extra mile to satisfy guests.