Leadership
The executives and senior leaders who set our strategy and standards across every region and division.
A Hospitality Partner You Can Count On
About Hotel Equities
At Hotel Equities, our purpose is to “deliver unrivaled value for owners, partners, guests, and team members”. And with more than 30 years in business partnering with leading hospitality brands, including as one Marriott’s first franchises, we know that best-in-class hospitality is built from the inside out. By aligning our goals, values, and vision, we create tailored solutions that optimize property portfolio performance, enhance guest experiences, and unlock sustainable growth.
Our Core Values
Our values define who we are and how we show up for our guests, team members, and communities. These are a blueprint that is meant to be lived every day, across every role within Hotel Equities.
We build trust through collaboration, respect, and shared success, supporting one another and strengthening teams across the organization.
We strive to improve while staying grounded in who we are, celebrating success, learning continuously, and remaining focused on what’s next.
We set clear goals and pursue them with focus and determination, taking ownership of results and holding ourselves accountable to delivering excellence.
We challenge the status quo and bring new ideas forward, continuously looking for better ways to operate, improve, and grow.
We support the growth of others and create opportunities to lead, fostering an environment where every voice is valued and contributions matter.
SERVE Principles
Our Purpose and Core Values come to life through intentional, thoughtful service between team members, with guests, and with our owner partners.
We lead with a genuine smile and respond with warmth, creating welcoming interactions that set the tone for great service.
We engage by building meaningful connections, listening closely, and anticipating needs to create moments that leave a lasting impression.
We respect others by valuing their time, acting with efficiency, and listening with intention while leading with integrity.
We take ownership of every need, following through to a resolution while demonstrating authentic care through thoughtful, proactive support.
We elevate every experience by delivering consistent, professional service with attention to detail that exceeds expectations.
Our Culture In Action
Hotel Equities strives to make a lasting impact through volunteerism, charitable initiatives, and fundraising partnerships, focusing on food and home insecurity, education and youth development, and military and first responders support through our philanthropic division, HE Cares.
Strategic Partners & Brand Relationships
We leverage a strong culture, expertise, and resources to deliver optimal results, radical transparency, and a collaborative approach for our partners, which include global hospitality brands like Marriott International, Hilton Worldwide, Hyatt Hotels Corporation.
Get To Know Your Team
Our number one strength? The unparalleled expertise of the Hotel Equities team. Across regions, divisions, and specialties, we have the knowledge, experience, and devotion to excellence that you are looking for.
-
Logistics & Admin
The operations, finance and people teams that keep every property and partner supported day to day.
Commercial
Sales, revenue and marketing specialists who drive performance for owners and guests alike.
Development
The team guiding new builds, conversions and renovations from first plan to opening day.
Praise-Worthy Results
Committed to Your Growth
Working at Hotel Equities is more than just a career, it’s a path to personal and professional development. From the property teams to our corporate leadership, we invest in people.
Making Headlines
October 7, 2026
Hotel Equities Strengthens Leadership Team for Its Next Chapter of Growth; Appoints Olya Brase Chief Financial Officer, and Adds Two Senior Commercial Leaders
September 29, 2026
Hotel Equities Named a Leading Third-Party Hotel Operator in North America by J.D. Power
September 28, 2026
Hotel Equities Named One of America’s Most Admired Workplaces for 2027 by Newsweek
September 28, 2026
Hotel Equities Celebrates Michelin Key Recognitions in Lifestyle, Luxury Portfolios
Let's Build Something Exceptional Together
Explore an operating partnership with Hotel Equities and see results that exceed every expectation. We’re ready when you are.
